Amazon loses trademark appeal over ‘targeting’ UK shoppers

The U.S. tech giant was found in 2022 by London’s Court of Appeal to have infringed the trademarks. Amazon appealed last year to the United Kingdom’s Supreme Court, which unanimously ruled that its U.S. website was “targeting consumers in the UK”.Amazon declined to comment on “ongoing proceedings”.

Intellectual property lawyers said the ruling could affect all online retailers, who would …

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