Why a ban on Vaporfly shoe could boost Nike’s bottom line

“Controversy is good for sales,” said Matt Powell, senior sports industry adviser at NPD Group. “Nike has not made a lot of pairs here, so (there is) no real financial impact. Amateur runners can still run in these shoes.”The running world is waiting for word from governing body World Athletics, which for months has been examining what to do about the high-tech footwear, used by Kenyan runners …

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